One of the most used words in art criticism is perhaps "innovation" the artist seeks to innovate, to do something innovative. Or on the contrary, he simply remains stuck in the same thing, and does not have a fresh or "innovative" proposal.
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The specialty is something that likes and generates some kind of recognition, whether in the economic, political or social. But there is always that beauty that is found when exploring and experiencing. That beauty that is sometimes found in the weird, in the rare.
Many artists have the prevailing need to express their deepest thoughts through physical work, which must be experienced closely in order to perceive the totality of the message that everyone will receive according to viewer's disposition.